Does IT need an image make over? Here’s my latest feature for TechRepublic, which discusses the need for CIOs to develop a well-honed communications strategy.
IT tends to neglect its own PR – and often only steps up communications with the business when things have already gone wrong. That approach has to change, say a growing number of IT leaders.
Communicating the value of technology to rest of the business is tough. Other functions, such as accounts or facilities, exist in almost splendid isolation, but technology has become the underlying architecture of the modern organisation.
CIOs charged with running the IT architecture have to communicate value to an increasingly technically literate audience. They have to deal with high user expectations, pushed upwards as employees in the age of consumerisation often have better access to technology at home than in the workplace.
But help can come in the form of a carefully-honed communications strategy, and leading CIOs are already drawing on external expertise to prove the business benefits of IT. Here, three CIOs share their top tips for using communications to boost business perceptions of IT.
To read the rest of the feature, please click here.