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	<title>Mark Samuels &#187; Business Intelligence</title>
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		<title>Business intelligence equals better decision making</title>
		<link>http://marksamuels.co.uk/2010/07/business-intelligence-equals-better-decision-making/</link>
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		<pubDate>Tue, 06 Jul 2010 16:33:18 +0000</pubDate>
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		<description><![CDATA[Just over three quarters (78%) of CIOs think that business intelligence equals better decision making, according to this week&#8217;s CIO Connect poll. The endorsing level of support tallies with IDC&#8217;s European Software Survey 2010 (see further reading, below), which suggests European organisations are planning an increase in spending on business intelligence (BI) products in 2010 [...]]]></description>
			<content:encoded><![CDATA[<p>Just over three quarters (78%) of CIOs think that business intelligence equals better decision making, according to this week&#8217;s <a href="http://www.cio-connect.com" target="_blank">CIO Connect</a> poll.</p>
<p>The endorsing level of support tallies with IDC&#8217;s European Software Survey 2010 (see further reading, below), which suggests European organisations are planning an increase in spending on business intelligence (BI) products in 2010 compared to last year. The analyst says a third of companies will spend more on analytics than they did in 2009, although UK organisations are generally spending more on the basics of BI, rather than more advanced analytics.</p>
<p>That was a theme picked up by IT leaders responding to this week&#8217;s CIO Connect poll, many of whom noted the importance of analytics and analysis: &#8220;Data is turned into intelligence which can support effective decision making,&#8221; responded one CIO. &#8220;The quality of the analytics will certainly have a bearing on the quality of the decisions that it drives.&#8221;</p>
<p><a href="http://www2.cio-connect.com/downloads/Business_Intelligence_280610.pdf" target="_blank">Click here</a> to read more&#8230;</p>
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