Tag Archives: Facebook

CIOs share seven tips for social media strategy

Here is another of my features for silicon.com, which presents advice from technology leaders on creating successful engagement through social technology:

Social networking has become a key medium for interacting with colleagues, contacts and customers. So why are some businesses still scared to let their employees engage?

As many as 48 per cent of companies still ban their staff from accessing social networks at work, according to research from HCL. The survey suggests many executives believe social tools, such as Facebook and Twitter, are too distracting from day-to-day activities.

That perception can be a challenge for modern CIOs who are charged with moderating communication channels, while ensuring the continual flow of information. Below, leading business executives provide seven tips for creating successful engagement through social technology.

To read the rest of the feature, please click here.

How CIOs are hiring and engaging with staff

Whether blogging about their area of expertise or tweeting about business best practice, more CIOs are choosing to express their views through collaborative technology. Here’s my latest feature for silicon.com about the use of social media by IT leaders:

More senior IT leaders are beginning to dabble in social media and are finding new ways to help the business. So, where will social CIOs go next? Do IT leaders use social media to attract potential employees and do they use collaborative tools to keep new workers engaged?

Kcom Group started to use social media for recruitment in 2010, establishing a Twitter account for potential openings. Dean Branton, director of customer operations and group CIO at the telecoms specialist, said the organisation’s LinkedIn recruitment pages launched earlier this year and are focused on building a network of contacts.

“We have a full recruiter seat on LinkedIn, which allows us to proactively search for candidates, whose information can be imported into a PDF for hiring managers to review,” Branton said. The group’s Kcom recruitment page also provides links to relevant web sites and testimonials from current employees.

To read the rest of the feature, please click here.

Social networks blur CIOs’ work and outside lives

The consumerisation of IT is pushing social media onto the business agenda and blurring links between CIOs and their external lives, according to my latest feature for silicon.com:

JLT Group CIO Ian Cohen is a social media fan who has encouraging words for IT leaders wondering how to straddle the gap between personal and business identities to make the most of online collaboration tools.

“Try it,” Cohen said. “Give it a go, based on the type of things that interest you. The CIO needs to lead the debate on social media for the chief executive, so it makes sense to develop your position.” Finance CIO Cohen is a prolific user of social media, tweeting about business, football and music from his @coe62 account.

He is also a fan of LinkedIn and Facebook, and has taken steps to test enterprise-ready social tools behind the JLT firewall. When it comes to the divide between business and personal life on social media, Cohen suggests the links between work and external lives are blurring at an executive level.

To read the rest of the feature, please click here.

Social media pushes CIOs and marketing closer together

For CIOs, one thing is certain: the increasing interest in social media means IT leaders now have to spend more time with the marketing executive. Here’s my latest feature for silicon.com, which shows that a successful social strategy requires a confluence of CIO and CMO expertise:

From Facebook pages to Twitter profiles, executives round the board table will be expecting someone in the organisation to establish the organisation’s social-media strategy. While social media provides a means for the chief marketing officer (CMO) to engage with potential customers, it is the CIO who will be expected to provide the technical knowledge to make such digital marketing strategies a business reality.

“I spend more time now with the chief commercial officer, who is responsible to marketing, because of the criticality of social media,” said easyJet CIO Trevor Didcock, when asked whether he has spent more time with the marketing department during the past 12 months.

Didcock recognises the web and social media are crucial, yet he also recognises the business could do more, suggesting that many of his company’s activities – such as advertising on Facebook and recruitment through LinkedIn – are reactive rather than proactive. The answer is a confluence of CIO and CMO expertise.

To read the rest of the feature, please click here.

Facebook, Twitter, YouTube: But where’s the social CIO?

I’ve been on holiday for the past week. Well, I say holiday – I live in London and we visited Leigh-on-Sea for a few hours one day. The main point is that I haven’t been at work. And during that time away from my desk, a piece I wrote on the social CIO for silicon.com was published. The piece suggests that not enough IT chiefs are championing social media and collaboration:

The media consensus would have us believe that we are on the cusp of an information revolution, where everyone across the world is using Facebook to poke their peers and Twitter to tweet their views. As ever, an element of caution is required. Change is occurring but the revolution is patchy at best.

There might be 500 million Facebook users around the globe but that still leaves almost six and a half billion non-users. What lies behind such figures is a broader socio-economic change. The number of people using Facebook has doubled year-on-year and the up-and-coming cadre ofyounger employees expect to use social technologies in the workplace.

Such expectations create significant challenges for the executive team. The CIO, as the individual with responsibility for organisational IT, should be at the apex of that challenge. That, however, is not necessarily the case.

To read the full article, please click here.

Apple iPad is unlikely to provide a relaxing read

My wife knows nothing about technology. She doesn’t have a Facebook account and watching her search the web is more frustrating than watching Aston Villa fail to score in four successive Premier League matches.

She cares nothing for the bits and bytes of technology, like much of the world (an oft forgotten detail). But she did mention that she’d heard Apple had released some new technology.

“The Apple iPad,” I said, recognising that while she cares nothing for Steve Jobs’ latest device, she is equally unable to avoid media hype. The iPad – depending on your chosen review – is either a big phone, the greatest innovation ever (since the last Apple innovation, anyway) or the saviour of the publishing industry. Such hype suggests we’re all about to start reading books and papers on our iPads ; my wife’s response to that suggestion?

“Reading is all about relaxing, so why would anyone choose to read a computer screen?”

Quite (now get your own Facebook account and stop using mine to connect with your mates).

From IFDs to an IFS and back home

I was on holiday in Norfolk last week. Very nice it was, too. I hung around on the beach with my family and counted crocodiles with my daughter. That second bit was in a zoo, by the way – not on the beach…

Fading in and out of network coverage, I spent most of my time in East Anglia without the information conduits that provide my daily fix of Aston Villa news (the Worldwideinterweb), pointless babble from people I don’t really know that well (Twitter) and pictures of people I once knew doing REALLY CRAZY THINGS, like drinking (Facebook). I’ll be honest; I missed all that online rubbish.

I mean, it’s good to go without stuff you like once in a while. Like having a period without booze, dropping your reliance on email and web stuff can leave you feeling cleansed and healthy. My lovely wife – bored with my continual logging on – used to challenge me to have internet free days (IFDs).

I’ve done a few IFDs. They’re OK, but you spend most of the day thinking about how you can stop yourself from logging on. Which means you’re just as internet-obsessed as usual, only you’re thinking rather than actually doing.

A seven day IFS (internet free stretch) allows you to move beyond thinking/stopping/doing. There’s that first period of twitchiness, but you slowly get used to having no online access. In fact, you start to rely on other conduits; in Norfolk, I bought a newspaper every day and read it cover to cover. And I even used Ceefax on our non-digital TV. Yeah, man – old school.

Anyway, I’m back home now and the first thing I did was turn on the computer. I discovered I’d missed out on absolutely nothing, but it was nice to have ‘new faithful’ back. It’s tragic, I know. But I am a sucker for all that online crap.

The new rules of social networking

Social networking is great. You can use Facebook to see photos of people you lost touch with years ago, celebrating the birthday of someone you don’t actually know. You can use LinkedIn to hype yourself up as the latest, greatest ‘social media guru’. And you can use Twitter to find out that loads of people got up this morning, ate some food, listened to a bit of music, were busy at work, went home, watched TV and went to bed.

But social networking is also a bit odd. I was watching the news on TV earlier and there was a lot of coverage of Peter Harvey, the teacher from Mansfield who has been charged with attempted murder. After I’d finished my fix of retro information gathering (news on the TV), I went all Web 2.0-tastic and did a search for the teacher on Facebook. And there was quite a bit of stuff, some of which surprised me – names, alleged actions, etc. You know, the kind of stuff the retro media aren’t mean to print in case of prejudicing a trial.

But all that stuff is fair game in the world of social networking. Isn’t it?

Carbon cost of electronic Christmas cards

There’s been a lot of guff about the carbon cost of Google searching during the last couple of days, with the debate prompted by research from a Harvard academic, which suggests two Google searches produces the equivalent C02 as boiling a kettle. If you’ve found this post through a Google search, I hope you’re enjoying your ‘equivalent’ of half a cup of tea.

The research doesn’t really tell us anything we don’t already know – in short, searching for stuff, using energy-hungry computers and data centres, eats a lot of power. So, I started thinking about stuff we’re doing that eats power – especially the stuff that is meant to be green.

Take Christmas cards, for example. No one posts Christmas cards anymore (except my wife and her Mum). People send emails, Facebook pokes and electronic cards – it’s meant to convey the same message and can be sent with a cheery: ‘I am saving the environment by not posting a paper card’.

Except you’re not, because all this electronic stuff eats carbon, too. And it’s rubbish anyway – cards are much nicer and much more personal. And I bet posting a card causes less of a drag on resources that all those tweets, emails and pokes. Long live the Christmas card!