Does IT need an image make over? Here’s my latest feature for TechRepublic, which discusses the need for CIOs to develop a well-honed communications strategy.
IT tends to neglect its own PR – and often only steps up communications with the business when things have already gone wrong. That approach has to change, say a growing number of IT leaders.
Communicating the value of technology to rest of the business is tough. Other functions, such as accounts or facilities, exist in almost splendid isolation, but technology has become the underlying architecture of the modern organisation.
CIOs charged with running the IT architecture have to communicate value to an increasingly technically literate audience. They have to deal with high user expectations, pushed upwards as employees in the age of consumerisation often have better access to technology at home than in the workplace.
But help can come in the form of a carefully-honed communications strategy, and leading CIOs are already drawing on external expertise to prove the business benefits of IT. Here, three CIOs share their top tips for using communications to boost business perceptions of IT.
To read the rest of the feature, please click here.
The sparkling new edition of CIO Connect magazine is out. Thanks to all those who participated and to those that helped sort out the interviews. Here is a list of featured CIOs and business experts:
- Gordon Hextall, COO of NHS Connecting for Health
- Paul Jones, NHS CTO
- Mykolas Rambus, head of IT and special projects at Forbes
- Ken Narvey, group chief technology and services officer at HSBC
- Tony Mather, CIO at the Foreign & Commonwealth Office
- Paul Woobey, CIO at the Office of National Statistics
- Ben Booth, global CIO at Ipsos MORI
- Anne Weatherston, Bank of Ireland CIO
- Mark Leonard, Colt CIO
- Martin Thompson, Tradefair CTO
- Steve Pikett, head of IT at Rothschild
- Mark Greenlaw, Cognizant CIO
- Jan Durant, director of IT at Lewis Silkin LLP
- Ray Johnston, group IT operations manager at Aspen Insurance
- Dean Branton, group director of business transformation at KCOM
- Nathan Hayes, head of infrastructure and technology at Osborne Clarke
- Mary Hensher, Deloitte CIO
- Dave Williams, IT director at Confused.com
- Robin Osmond, Tradefair CEO
- Sharm Manwani, associate professor at Henley Management College
- James Urquhart Stewart, media commentator
- Duncan Aitchison, partner at TPI
- Joe McDonagh, executive development expert at Trinity College Dublin
- David Head, director at La Fosse Associates
- Jo Alexander-Jones, organisational development manager at BG Group
- Guy Hains, president of CSC’s European Operations
- Patrick O’Connell, president of BT Global Service and MD of BT Health
- David Bodanis, scenario planning expert
- Rohit Talwar, futurologist
PRs looking to feature CIOs or business experts in forthcoming issues can ping me an email. Thanks in advance.