“It was a moment that summed up the vein-bulging temper and perversity of the modern football fan,” begins David Hytner’s review of the Arsenal vs Wigan game  from last Saturday. “It perhaps went even further and offered pointers about society in general.”

Hytner was referring to Arsenal’s own fans booing Emmanuel Eboué for a series of mistakes. Eboué was eventually substituted. Whether the incident offered a broader comment on society is a moot point but I really liked this part of Hytner’s review:

“Blame the credit crunch. Attending matches is not cheap, especially in these parlous times and, after a hard week, some modern fans have no time for underperforming players, particularly not those who earn in a week what they do in a year. They pay their money, they bubble with indignation and they have a right to express their opinions. Loudly. Call it Wembley syndrome. The England players Frank Lampard and Ashley Cole would relate to that. Many supporters no longer feel the duty to support. They are now consumers and, if the product is not up to scratch, they wonder why they should tolerate it.”

Everyone is a consumer now; everyone is obsessed with consuming. Rather than being about cheap boiled sweets and empty stands, football is more about champagne and Sky’s TV money. The ordinary man (or woman) on the stands has been pushed to the side, not just by money-obsessed executives – but also by the game itself and its obsession with ‘markets’ and ‘consumers’. And that is the saddest thing of all.