How can IT leaders overcome entrenched views of technology and create the type of communication that boosts the perception of the IT department within the company? Here’s my analysis for silicon.com:

Technology is still often seen by other business executives as a service, rather than a business essential. At the same time, ever-increasing consumerisation means workers across the organisation now have clear views on how they think internal IT should operate. silicon.com spoke to five IT leaders to get their take on how CIOs can help change perceptions.

Method 1. Become the champion for innovation - Comic Relief CIO Marcus East says perception has long been a challenge for IT functions and departments. It’s a challenge that has increased in recent years, with employees eager to understand why they cannot do things in the office that they can do at home with consumer IT.

“Arguments about the need for corporate security used to be enough to stop non-compliant users in their tracks, but that approach won’t work anymore. IT leaders need to address this issue and become the champions for people’s use of technology in their organisations, rather than trying to resist innovation,” says East.

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