Tag Archives: Branding


The Friday Update 2: Priority setting for the New Year – from the Internet of Things to the power of personal branding

A couple of weeks into 2016 and priority setting continues apace. I’ve just written a piece for ZDNet, which suggests that CIOs can expect to hear a lot more about the Internet of Things (IoT) in 2016. The trend is right at the peak of Gartner’s hype cycle for emerging technologies and IT leaders will have to help the business make sense of connected devices. The experts in the article – including Colin Lees, CIO at BT Business – suggest the role for IT leaders is to help their executives get beneath the hype and understand potential use cases:

“If you’re a business leader who’s focused on revenues and margins, you’re not going to be overly concerned with something that isn’t going to affect the business for at least five years. The IoT is struggling from being too intangible. Nothing happens in the world without a business case. But once you’ve got one, you can get moving.”

I spoke to Colin at length for Computer Weekly just before Christmas, where he outlined his achievements in regards to organisational transformation. Lees’ aim for the next 12 to 24 months is to help BT Business build on the platform and services the firm has developed. His other objective is to continue his journey towards being a more externally focused CIO, including offering best practice advice to some of his peers:

“I’ve taken the things I’ve learnt during the past two years and I’m using those as case studies. I’ve got major CIOs of blue-chip companies coming in to see about their IT estates, regarding how they deal with information and security. What I’m finding is that, when I speak to peers, we have a lot to talk about. When you’ve been there, done it and got the scars on your back, it helps to create very good conversations.”

I’ll be speaking to other CxOs about their business and IT priorities during the coming months, so if you’re a senior executive that wants to be profiled – or you just have something to say – drop me a line. I’m always keen to chat with interesting people. As I mentioned last time, I’ve got a few editorial projects on the go at the moment. I’m having a look at virtual reality in the business, so if you’ve got an opinion on VR, let me know at mark.samuels@gmail.com or mark@samuelsmedia.co.uk.