I’ve been getting a bunch of emails from PRs that are pitching for what they believe to be forthcoming features in CIO Connect. The pitches are always welcome – but many of the suggested features have already been written and are about to be published.
Take the corporate social responsiblity (CSR) feature, which has received a lot of attention in the last week-or-so. Some nice ideas, too. The problem is that the feature is due to come out in July’s spring edition and was finished a long time in advance. I’m actually now working on content for the autumn edition, which goes to bed mid-summer.
One PR told me she’d got the details for forthcoming features from ‘Features Exec’. It’s a regularly repeated story – don’t believe everything you read on a database; better to get it from the horse’s mouth (in this case, me). Here’s what I’m currently working on for the autumn edition:
- Hyperconnectivity – How can collaborative technologies help CIOs to boost connectivity? Potential areas include mobile devices, next-generation web and the future office.
- Information management – How can CIOs control information management? Potential areas include content management, security, next-generation search and retrieval.
- Executive partnership – How can IT leaders create effective partnerships with other executives? The feature will draw on the significance of senior team relationships.
- Finally – and as ever – I’m also looking for interesting business people with an interesting story to tell. So, that might be CIOs, it might also be other c-suite executives, business gurus, leadership experts and futurologists.
There’s also the back page slot, which gives technology chiefs the chance to talk about out-of-work interests (we’ve recently had mountain climbing, round-the-world sailing and marathon running). Ta.