The consumerisation of IT is pushing social media onto the business agenda and blurring links between CIOs and their external lives, according to my latest feature for silicon.com:
JLT Group CIO Ian Cohen is a social media fan who has encouraging words for IT leaders wondering how to straddle the gap between personal and business identities to make the most of online collaboration tools.
“Try it,” Cohen said. “Give it a go, based on the type of things that interest you. The CIO needs to lead the debate on social media for the chief executive, so it makes sense to develop your position.” Finance CIO Cohen is a prolific user of social media, tweeting about business, football and music from his @coe62 account.
He is also a fan of LinkedIn and Facebook, and has taken steps to test enterprise-ready social tools behind the JLT firewall. When it comes to the divide between business and personal life on social media, Cohen suggests the links between work and external lives are blurring at an executive level.
To read the rest of the feature, please click here.
Social media advertising has can be really fundamental for just about any marketing method. At times it can be really easy any time you are simply “playing” around, yet , for everybody who is in online business, you definitely will need to understand your social media marketing, to make sure that your small business will survive. Thanks for the mark fantastic piece of writing, I already know it should guide people fully grasp the advantages of any type of social media!