Tag Archives: Communication

Top communication tips for winning over the business

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Does IT need an image make over? Here’s my latest feature for TechRepublic, which discusses the need for CIOs to develop a well-honed communications strategy.

IT tends to neglect its own PR – and often only steps up communications with the business when things have already gone wrong. That approach has to change, say a growing number of IT leaders.

Communicating the value of technology to rest of the business is tough. Other functions, such as accounts or facilities, exist in almost splendid isolation, but technology has become the underlying architecture of the modern organisation.

CIOs charged with running the IT architecture have to communicate value to an increasingly technically literate audience. They have to deal with high user expectations, pushed upwards as employees in the age of consumerisation often have better access to technology at home than in the workplace.

But help can come in the form of a carefully-honed communications strategy, and leading CIOs are already drawing on external expertise to prove the business benefits of IT. Here, three CIOs share their top tips for using communications to boost business perceptions of IT.

To read the rest of the feature, please click here.

Sainsbury’s IT chief: Why communication is key to IT success

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Sainsbury’s head of IT Rob Fraser knows that if you talk data centres and servers, you’ll lose your audience. So he’s been focusing on communication and the business skills of his tech staff, as he explained to me in a feature for silicon.com:

Rob Fraser, head of IT and a member of the operating board at retail giant Sainsbury’s, has worked hard since his appointment in July 2009 to ensure the resources of the inhouse technology team match the key objectives of the business. Crucially, the core of his attempt to meet such aims is people rather than simply technology.

Fraser says former CIO Angela Morrison put a lot of effort into reintegrating inhouse staff, following a period of outsourcing with service provider Accenture at the start of the century. The engagement of the firm’s 500 inhouse IT staff remains a critical priority.

“Our IT team complete the upfront tasks that make sure business outcomes are met,” says Fraser. “We don’t want technologists. We want people with an understanding of how retail works. The strategy and planning will support our great IT people. We want the dynamic to continually evolve from push to pull, so the business can always come to us for great ideas on what to do next.”

To read the rest of the feature, please click here.

Five tips for CIOs: How to solve a problem like communication

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IT enjoys an unwelcome reputation for working behind closed doors. Even when the tech team comes up with a great solution to a problem, IT people often fail to communicate potential benefits in terms the business can easily understand.

In a collaborative age, where engagement inside and outside the business is a given, IT leaders have to work harder to develop top communications skills. I recently spoke to some IT experts and produced five top tips for silicon.com on smarter engagement.

1. Employ a communications specialist in the IT department - Matt Peers, CIO of consultants Deloitte, is part of the new, younger generation of IT leaders. He has recently taken over technology stewardship at the company, bringing with him more than a decade of customer-facing experience from high-street retailer Carphone Warehouse.

Strong engagement with all interested parties is the absolute crux of the matter for Peers. “I base all my leadership on good communications,” he says. “Engagement is the key component for successful IT.”

Since joining Deloitte, Peers has helped work towards the recruitment of an internal communications specialist for the IT department. This specialist will analyse IT strategy and help define in simple terms how line-of-business executives can benefit from the good work of the technology team.

“It helps you concentrate on the type of message that you are really trying to get across to the rest of the organisation,” he says. “Having a head of internal communications for IT is not about technology but about demonstrating the capabilities we can provide to users across the business.”

To read the rest of the feature, please click here.

Five ways CIOs can improve how colleagues think of tech

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How can IT leaders overcome entrenched views of technology and create the type of communication that boosts the perception of the IT department within the company? Here’s my analysis for silicon.com:

Technology is still often seen by other business executives as a service, rather than a business essential. At the same time, ever-increasing consumerisation means workers across the organisation now have clear views on how they think internal IT should operate. silicon.com spoke to five IT leaders to get their take on how CIOs can help change perceptions.

Method 1. Become the champion for innovation - Comic Relief CIO Marcus East says perception has long been a challenge for IT functions and departments. It’s a challenge that has increased in recent years, with employees eager to understand why they cannot do things in the office that they can do at home with consumer IT.

“Arguments about the need for corporate security used to be enough to stop non-compliant users in their tracks, but that approach won’t work anymore. IT leaders need to address this issue and become the champions for people’s use of technology in their organisations, rather than trying to resist innovation,” says East.

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Are CIOs up to scratch as communicators?

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The CIO’s job is, by definition, all about information. But on a personal level, just how good are IT leaders at communicating? My latest feature for silicon.com investigates:

The clue is in the job title - the CIO’s role is all about information. A great IT leader manages data to create useful intelligence for the business.

Such knowledge is the lifeblood of the organisation. Executives across different lines of business can use up-to-date information to make crucial decisions about internal projects and external customer-facing services.

Malcolm Simpkin, CIO of Aviva, agrees with the sentiment that the IT leader plays a crucial role in helping to create intelligence for the business. The information-aware CIO, he says, is more than simply a necessary executive evil.

To read the rest of the feature, please click here.